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Our Ageism Standard

Understanding Ageism: Stereotypes, Prejudice, and Discrimination

  

Ageism encompasses how we think (stereotypes), feel (prejudice), and act (discrimination) toward others based on their age. It is a pervasive issue that affects people of all ages, starting from childhood. The consequences of ageism are far-reaching, impacting health, well-being, and human rights.

Ageism in the business world

In the business environment, ageism often remains unspoken. Each individual brings their unique perspective and vision. Every business operates with its distinct set of rules and practices. Recognising ageism as a fundamental aspect of business, and proactively define guidelines is a key to success.

The tri-ways concept

Ageism in the business sector manifests in three main directions: through 

  • product and services offering, 
  • communication, and 
  • governance. 

Combatting ageism in business: the tri-directional concept

Running a successful business requires more than just a great product or service. You need to have efficient and effective operations in place. Our business operations experts will help you streamline your processes, reduce costs, and increase productivity. We will help you create a solid foundation for growth.  Learn more about it in our report by becoming a member.


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